I love owning membership websites because they offer such an amazing potential to create leverage from the talents and abilities of others and are potent tools for lead generation.
Very few people though realize their potential for sales lead generation.

Example: I am a few weeks away from launching a new subscription website called Biz Talk Australia The site will serve the Australian business community and will address dozens and dozens and dozens of different topics relating to business - both online and off.

Take a quick look at our category list and you will soon see what I mean.

Just yesterday a well meaning friend asked me; "How in the world will you find the time to cover all those subjects? Besides you cannot be an expert at everything…"

I smiled and replied; "I won't cover them all and I don't need to be and expert in dozens of areas. Others will do it for me"

And therein lies the secret to creating a huge residual stream of fresh sales leads.

You see, right now we are busy contacting people in various industries and offering them the opportunity to have a regular guest column on the site relating to their chosen field of expertise .

Almost without exception the response has been 100% positive.

Why?

1. These guest experts will win because they will enjoy continued exposure to a growing client database and online community. They are smart enough to realize that as they create a relationship of trust with their readers, people will want to use their products and services.
2. We will win because we'll receive hundreds of pages of fresh, original content for our website each month. (And remember that search engines devour original content!)

3. Our end users will win because they will get exposed to dozens and dozens of experts from a wide variety of backgrounds and fields.

We anticipate the networking that will develope within our online community will ultimately generate millions of dollars a year.

The lesson: If you want a steady flow of long-term ongoing sale leads for your business - start a subscription website.

Want to Learn More? Visit: www.SubscriptionWebsiteSecrets.com