Words are cheap and ideas are ten a penny. Armchair experts abound.

I need proven, predictable, take-it-to-the-bank and show-me-the-money techniques that are easy to apply and that work in the real world.

With that in mind, let me tell you a true story…

This morning I went to a new cafe in town and ordered a coffee.

Whilst I was waiting to order, I noticed that the cafe was in an ideal location in a busy shopping center and that it probably attracted a lot of small to medium business owners (my target market).

I asked the owner if I could speak with him for 5 minutes as I had an idea that could build his business network.

I shared that I was a marketing expert and that I owned the Master Rights to several valuable marketing action guides, reports, books and audio presentations and suggested he start collecting people's business details in return for the opportunity to enter a monthly draw to win a marketing package worth $597 that I would provide.

I explained how we could both emerge winners out of such a situation.

He could create a newsletter to tell his clients about special offers and I would be able to follow up and offer the business owners a subscription to my own newsletter.

All we needed was to get some simple forms printed along with a box for people to pop their entry form into.

He loved the idea

I will be dropping off a copy of this first months prize (a 180 page action guide that explains how to create great headlines) later this week.

Next month, we will offer a cd set or a 12 month subscription to one of my membership websites (with a follow up to everyone that missed out, offering them a 3 month trial membership!).

Is this a cost-effective lead generation technique?

• The manual will cost me $20 to get printed and bound
• Suppose I get one new client per month at say $7,000 a time, that will add $84,000 a year to my income.
• I am being conservative most of my clients are worth 3 times that amount.
• NOTE: There are LOTS of cafes in my city. I do not need to limit myself to just one!

My good friend, Joel Christopher, has written an excellent book called 'Mining Online Gold With An Off-line Shovel' You should get it. Read it. Do what it says.

The above is a great example of going off line to generate leads for an online business. I am sure you will agree that it is easy to understand.

If you want more information about using reprint rights products and other lead generating ideas, please pop by my site.

The main thing I want you to realize is that YOU can do this.

You will be amazed at how well people respond if you ask nicely and remember to say please and thank you.

About the Author: Chris Bloor creates simple 2 and 3 page lead generation websites and is busy revealing more lead generation solutions over at his Blog: http://SalesLeadSecrets.com