James Yuille's Book - How to Gain and Retain Customers

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Here’s what’s in the book…

  • Why the “quick fix” most salespeople ask for is not the solution to making more sales.
  • Why so many people have trouble getting appointments with potential customers, and how to turn that around in a matter of days.
  • Why the “old standard” sales lines can actually work against you, and why doing things differently can be the BEST thing you can do.
  • A simple strategy building exercise that will guarantee that you get customers telling you what they want to hear from you.
  • A questioning technique so simple, you’ll wonder why you never thought of it (and hope your competitors never do!)
  • A simple, very powerful technique that gets right to the issue of what your buyer wants to buy from you, and why.
  • Why price alone isn’t a buying motive and how to make sure you never compete on price again.
  • A simple question that on its own has sold everything from bookkeeping services to prestige cars via software and mortgage finance.
  • Another simple question that earned a retailer thousands of dollars in add-on sales - after he’d already made the sale.
  • The four key steps to making any sale; why you need to cover all four and why you need to keep them in a prescribed order.

I have personally know James for over 5 years. He is the 'real deal' through and through.

Get The James Yuille Book Here

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