Dealing With the Media

Posted on February 24, 2007 in Main by admin

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When it comes to dealing with the media, you need to be aware of a few 'chiseled in granite' facts:

Every single word you say to a journalist is a matter of public record and can be referenced as part of a story unless you specifically ask to 'speak off the record' and get the journalist to agree ( and even then I wouldn't advise holding your breath)
Never ask the journalist to show you what they are going to write before it goes to print – the journalist may in some cases allow this, but they are not required to and it is not professional to ask them to.
Be aware that many journalists lead hectic schedules. Extend common courtesy and if your interview cuts into their lunch or dinner time - have some food available.
Deadline is king – ALWAYS ask a journalist when their deadline is and make sure you get them everything they need within that timescale. Respect their time.