You can boost your direct mail sales leads by using grabbers.

A grabber is something that you include with your sales letter to increase the response by 'Grabbing' the attention of your reader as soon as he or she opens the envelope.

A couple of examples:

1) We had a bunch of million dollar notes printed and stapled them to the top of my sales letter wit a headline that reads: If You Are Looking For Million Dollar Advertising Ideas…

2) I once used a letter promoting my copywriting service with a $150 check attached. The check was made out to my copywriting company from another of my businesses and the headline read: "I'm so convinced that 'Built on the Rock' can increase your sales, I'm willing to pay you $150 towards their silver copywriting package…"

In both cases, using grabbers resulted in a dramatic increase in our sales leads.

NOTE: watch this space for my soon-to-be-released book "Grabbers - the Secret Weapon of Direct Mail Marketing"