Sales Tip – Increase Sales Using Both Technology through CRM and The Human Touch By Leanne Hoagland-Smith Sales tips to increase sales can be found every day from local business columns to national sales magazines to hundreds of books dedicated to thousands of sales tips. Yet, if these tips were effective, then why do we need more?

With Customer Relationship Management (CRM) software systems now capable of tracking the progress of each sales person allowing each person to be even more effective as their sales territories expand, then why is selling so difficult? We know selling to be difficult because of the high demand for excellent sales persons.

As abusiness coach, I have worked with hundreds of individuals all who hope to increase sales and look for that magic blue rock or sales tip that will magically catapult them above everyone else. This may be one reason that so many people have bought CRM systems.

Yet, toincrease sales in today's complex globally driven economy does demand an efficient and effective system to monitor activity such as the CRMs, but also demands the personal touch. Individuals buy from those that they trust because they believe that their needs will be meet. Technology is not the best meaning the number one tool to be used to build trust. What that tool is comes from within each sales person.

What is the one thing that people look for each day beyond the morning newspaper or good morning from a family member? Answer is simply the mail. We have been conditioned since our youngest years to look for the mail. And how happy are we especially around holidays and our birthdays when we find that hand addressed card?

The personal touch conveyed in that simple gesture of sending a thank you note, a personal note, a card acknowledging that special day reaffirmed your trust for that individual no matter how small that trust was. Now, fast forward to the present day where people are still conditioned to receive mail even if we call it snail mail, do you believe that your clients, prospects and even suspects feel any differently about those hand-addressed notes? I sincerely doubt it.

Marketing research suggests that personal handwritten envelopes are always opened before business size envelopes. Why? Because people are creatures of habits or conditioning, but more importantly, people want to connect with people who have taken the time to make that personal connection. Take the time and begin to cultivate the habit of sending business notes and thanks notes. Remember, your personal touch builds trust and increase sales come many times from people who trust you.

Leanne Hoagland-Smith, M.S. is an Indianapolis business coach and Chicago business coach. She writes, speaks and helps business people to overcome repetitive challenges through the creation of executable strategic plans supported by results driven leadership skills.

One quick question,if you could improve the leadership skills of your business or even yourself, what would that mean to your bottom line, your daily productivity or sense of personal achievement? Then, take a risk and call at 219.508.2859 for your FREE telephone consultation.

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