Why Your Business Coach Needs to be a Cold-Hearted Control Freak

As a marketer I have had the opportunity to work with several business coaches.

They come in all shapes and sizes and in all different personality types.

I have noticed something about the really effective ones.

For some strange reason they are never happy to just sit and 'hold your hands' whilst you go broke. The term 'Touchy Feely' means nothing to them. Nothing at all.
The really good ones are seemilgly oblivious to your most legitimate 'excuses' They'll look you straight in the eye and say; "There is no try there is only can and do"
In a word they are cold-hearted control freaks.

Despite the fact that YOU are the one paying THEM they seem to believe they have a God-given right to get in-your-face and insist that you reach your goals.

But…

They do have one redeeming feature. They can make you money. Lots of money.

If you want 'Touchy Feely' go join a knitting club. If you want to grow your business and increase sales, hire a coach that reminds you of Ghengis Khan.

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