Something many mail order and Internet marketers understand is the awesome power of ris reversal to explode their sales response.

Earlier today I stumbled upon what would have to be one of the best guarantees I have ever seen in my life.

Here it is:

Steamer Furniture Originals, made from Balau wood, is the most durable patio furniture available. That is why, after 5 years, we are willing to buy your Steamer Furniture Originals back from you for 50% of the purchase price

NO QUESTIONS ASKED! (http://patio.co.za/)

Now - as a copywriter, I would have displayed the guarantee with a bit more panache but nonetheless it is a drop-dead-brilliant guarantee.

Now - - stop and ask yourself: "How does my guarantee measure up compared to this?"