Every business that wants to grow should engage the help of experts to help them reach their goals.

Speak to the average business owner and they'll quickly tell you that their own business provides a professional service or product.

I have yet had one business owner say otherwise.

With that in mind let's take a look at some of the experts that you should definitely have involved on your team.

1. A Switched-On Street-Smart Accountant. Trust me the right Accountant can make an absolute world of difference to your business.

He or she can help you establish bullet-proof financial systems so that you won’t be flying blind and will be in the enviable position of being able to plan effectively.

You should find on that is proactive and understands the importance of having a sales mix that drives your cash flow.

2. A Copywriter. A good copywriter can take your boring, weak, old, crummy adverts and sales letters that couldn't persuade your own Mother to loan you a dollar to buy a loaf of bread if you were starving, and fill them up with so much power they sizzle!

3. An Internet Marketer. Most business owners totally blow it here. They hire a web designer who in reality is little more than a 'Glorified Typesetter' who couldn’t market themselves out of a paper bag if their very lives were at stake. Don’t make the same mistake when it comes to your business website.

Look For Someone That Can Show You:

• A Proven Track Record in List Building
• Testimonials From Satisfied Clients
• Genuine Expert Status (Look for someone that has spoken at numerous Internet Seminars)
• A Proven Understanding of How to Generate Traffic to a Site

4. A Lead Generation and Conversion Expert. What you need to look for here is someone that understands the process of the sale. If you are in Australia, I suggest that you contact my good friend, James Yuille from www.JamesYuille.com

5. A Graphic Designer. Don’t settle for just any graphic designer. You need someone who understands the power of Direct Response Marketing. I currently deal with a couple of design teams that do and believe me; they are worth their weight in gold.

6. A Direct Response Marketer. I remember attending a seminar on the west coast a few years back where a supposed 'Expert' Marketer made the following statement; "You should look at advertising in the newspaper every week for at least 6 months before you can expect to see any results."

I overheard a young couple in front of me as they discussed this expert’s advice. The woman (a young lady in her early twenties) sounded very worried as she nudged her husband’s arm and said; "Honey, we'll go broke if we have to wait for 6 months to get a result from our advertising!"

I felt it was time to speak up so I stood up and asked if I could make a comment about his last statement?

He looked annoyed but said; "Sure. Go ahead but keep it brief."

My comment was: "If I thought my clients would have to wait six long months to get a response from their advertising, I would quit and go get a job digging ditches!"

The guy very sarcastically asked; "Oh and what experience do you have - are you a carpet cleaner or something?"

SIDEBAR: Don't you just love it when people hand themselves to you on a platter like that?

"No. Actually I'm one of Australia's best known copywriters, I've generated millions and millions of dollars in extra sales for hundreds of different companies… and… I just so there is no confusion meant what I said…

…If I thought my clients would have to wait for 6 long months before they saw a result from their newspaper ads - I would quit today and get a job digging ditches!"

The Lesson: Don’t listen to stupid advice. Search a little bit harder until you find a marketer that understands direct response methods.

7. A Business Coach. I have three questions that I ask business owners. Those 3 questions can tell with laser-accuracy in under 60 seconds whether or not they are wasting their money or if they have a coach that knows his or her stuff. Sadly, most business coaches fail miserably. They are not qualified and to be brutally honest, shouldn't be coaching anyone.

HINT: It takes way more than simply parting with a bunch of money for a coaching franchise to qualify someone to be a coach.

Hopefully these seven points have given you some food for thought.