Using Articles to Increase Sales (c) Chris Bloor

The average business owners suffers from an abysmal lack of imagination when it comes to using the Internet to make more sales.

If you seriously want to see a dramatic increase in the number of new prospects, one of the very best things that you can do is to consistently publish original articles on the Internet.

Now I'm NOT talking about 5 - 10 ore even 15 articles but 50-100 - 200 -500 - 1,000 plus.

Why?

Simple, the more original articles that you have the more targeted traffic you will receive.

Articles Work to Generate Leads 5 Ways:

1. You Can Use Articles to Address the Specific Issues That Your Prospects are Searching For. We use various keyword research tools to identify specific topics within a niche that people are typing into Google, Yahoo and MSN and then create articles that address those specific subjects.

Stop and ask yourself: what do you want your prospects to find when they search for important topics relating to your business - YOUR site and YOUR articles - - or a competitors? The choice is entirely yours.

2. Articles Can Be Submitted to Literally Hundreds of Article Directory Sites Result in Thousands of One-Way Links Back to Your Website. Personally, I think you are nuts if you don't do this. Articles can last for years and years online - literally as long as the websites that publish them are in existence and every single article is a potential referral to your website.

I like to think of articles as being like mini salespeople that never call in sick, complain, ask for a pay rise or take a day off just when you most need them. 24/7 they will deliver your sales message over and over and over again.

QUESTION: How many such salespeople do you want online working for your business?

3. Articles Can Help Establish You and Your Business as the Experts in Your Industry. A good example is my friend Paul Wetton from www.AustralianVentureCapital whose (relatively new) website already has a great collection of venture-capital related articles and blog posts - with fresh content being added on a constant basis.

Paul has the kind of website that you can spend hours at learning and discovering heaps about venture capital.

4. Articles Can Help You Make Sales. Think about it - a prospect goes online and starts searching for various topics relating to yoiur industry and as they do they discover dozens and dozens and dozens of articles pointing back to your website!

It really doesn't require an IQ of 190 to realise that they'll quickly see you as a trustworthy choice to spend their money with now does it?

5. Articles Can Add HUGE Value to Your Website Should You Ever Decide to Sell It. I have been making a full-time living online for almost 8 years now and it never ceases to amaze me how few website owners actually give any serious thought as to the value of their business web site should they choose to sell it one day.
Can I tell you the really amazing thing? 97% of you reading these words will agree with what I'm saying but you'll do nothing about it.

I guess that is human nature. Only 3% of people when presented with a solution actually act on it.

HINT: perhaps that is one reason why a staggering 80% of all businesses go broke in their first four years.

My advice is to create an authority site - (or have us create one for you) one that offers LOTS of value-for-money information and one that establishes you and your business as 'The people to know and trust' in your industry.

Do that and you can not only sell your site one day for a very tidy sum - you can also make money with sponsorsed adverts on your site, Google Adsense, affiliate products or even your own niche-targeted eBooks, courses or consulting service in the meantime.

Now… before you say; "This sounds well and good - great in fact but I just don't have the time to do all this…"

Guess what?

You don't need to!

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