I was sat at my desk this morning with a very busy day ahead. I had Blogs to post to, ezines to create and sales copy to write.

Then, without warning, it happened.

The power went off. It turns out that a tad too many people in Lismore today were turning their air conditioners on and it blew out the local transformers.

Now, I live in a nice home but it gets VERY hot without the air conditioner.

So, there I was - sat there in the heat and it struck me that in my business, NOTHING works when the power is cut.

Plus today of all days I had deadlines to meet!

I waited and waited and waited and then at about 5pm the supply was reconnected.

Now - I have said all that to say this: "Marketing is to your business what the power supply is to your house"

But unlike the power supply that is largely in the hands of a third party, whether or not you actually 'Do' any marketing is up to you.

But rest assured, without it - NOTHING works.