I received an email from my friend Jeff Miles yesterday.

That's nothing new. Some days I get over a thousand. (No they are not all from Jeff - that is just something that happens when you own as many sites as I do).

But…

This email was different.

You see, Jeff has started using a new attention-grabbing 'addition' to his email - something so blindingly obvious that when you see it, you'll be totally gob-smacked that no one has thought of it before now.

Want to check it out? Go Here

The website could be a lot better but if you can look past that, this really is one of the best email marketing tools to hit the Internet in years.