91 Ways to Increase Your Sales

One of the biggest problems with most salespeople is that they don't understand why people buy.

Because of this they resort to all kinds of manipulative 'closing' techniques - often to end up frustrated and annoyed when people don't 'respond' they way the books they've read suggested they would.

I believe there is a better way to increase sales. One way is to understand the 'emotional buying triggers' the things that make your prospects do what they do.

Here is a List of 91 Reasons Why Someone Might Want to Own Your

Products and Services.

  1. Satisfy Curiosity
  1. Make More Money
  1. Save Time
  1. Avoid Effort
  1. Achieve Comfort
  1. Enjoy Health
  1. Be Popular
  1. Gain Pleasure
  1. Enhance Enjoyment
  1. Feel Clean
  1. Be Praised And Admired
  1. Be In Style
  1. Satisfy An Appetite
  1. Own Beautiful Possessions
  1. Attract The Opposite Sex
  1. Be Independent
  1. Emulate Others
  1. Take Advantage Of Opportunities
  1. Get A Surprise
  1. Be Successful
  1. Make Work Easier
  1. Gain Prestige
  1. Be Sociable
  1. Express Creativity
  1. Be Efficient
  1. Protect Oneself And Family
  1. Protect The Future Of A Family
  1. Be A Good Parent
  1. Be Liked
  1. Be Loved
  1. Express A Personality
  1. Be In Fashion
  1. Avoid Embarrassment
  1. Fulfill A Fantasy
  1. Be Up To Date
  1. Own Attractive Things
  1. Collect Valuable Things
  1. Satisfy The Ego
  1. Be First At Something
  1. Enjoy Exotic Tastes
  1. Live In A Clean Atmosphere
  1. Be Strong
  1. Be Healthy
  1. Renew Vigor And Energy
  1. Get Rid Of Aches And Pains
  1. Find New And Rare Things
  1. Be More Beautiful
  1. Win The Affection Of Others
  1. Satisfy the Need for Acceptance
  1. Bring Back Pleasant Memories
  1. Be Lucky
  1. Live Longer
  1. Feel Important
  1. Gain Knowledge
  1. Be Recognized As An Authority
  1. Enhance Leisure
  1. Save Money
  1. Have Security In Old Age
  1. Overcome Obstacles
  1. Do Things Well
  1. Get A Better Job
  1. Be Your Own Boss
  1. Gain Social Acceptance
  1. Keep Up With The Jones
  1. Appreciate Beauty
  1. Be Proud Of Possessions
  1. Resist The Domination Of Others
  1. Relieve Boredom
  1. Gain Self-Respect
  1. Win Acclaim
  1. Win Advancement
  1. Seek Adventure
  1. Satisfy Ambition
  1. Be Among The Leaders
  1. Gain Confidence
  1. Escape Drudgery
  1. Gain Freedom From Worry
  1. Get On The Bandwagon
  1. Get Something For Nothing
  1. Escape Shame
  1. Avoid Effort
  1. Protect Reputation
  1. One-Up Others
  1. Replace The Obsolete
  1. Add Fun To Life
  1. Work Less
  1. Relax
  1. Avoid Criticism
  1. Avoid Physical Pain
  1. Avoid Trouble
  1. Prevent Unemployment

Now - what YOU need to do is figure out which of these felt needs your products and services meet and make sure that you communicate that effectively.

If you do you will sell more. It really is that simple!

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