Website Sales Leads - How to Get More Of Them
I was looking at an online advertising directory late last night when I stumbled on a business that was paying about $20,000 a year to be a featured advertiser.
I clicked through to see their website and was taken to a one page site that looked as if it was designed by my six year old daughter.
In fact, strike that. She could have done a much better job.
Why is it that people spend good money to advertise their products and services only to send people to a website that couldn't convince their own mother to loan them three dollars for a loaf of bread if they were starving?
It is that people are marketing challenged?
Or are they just stupid?
Maybe they have money to burn?
Or could it be that they just need to 'bite the bullet' and hire a professional to show them step-by-step what they need to know and do in order to make sales from their website?
If your website sucks and it never generates leads for you - we should talk. Email Me: chris.bloor @ yahoo.com (Remove the spaces)
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1 Comment on Website Sales Leads - How to Get More Of Them »
March 27, 2008
James W. Obermayer @ 11:45 pm:
It isn’t just that the web sites are poorly created, many are good, but try clicking on the “Contact Us” page and that is issue for so many sites. Clicking on “Contact Us” for so many is an email to an anonymous someone who will probably not know what you are requesting. Open text emails are next to useless. In most cases the responses cannot be categorized because no profile questions have been asked. They cannot be graded. The sponsoring company doesn’t know when someone intends to buy, what their buying authority is, the product interest, etc. The “Contact Us Page” should ask questions. We have some articles on the Sales Lead Management Association site www.salesleadmgmtassn.com that address this issue.