I was thinking today about the power of ethicall marketing to change things.  As many of you know I visited China last year and heard about a young Chinese girl, Chen Chao, who had been attacked by her cousin. He had poured sulphuric acid over her and left her with the most terrible injuries I have ever seen.  I posted a video about her here

After I saw her I felt compelled to do something and so a few weeks ago, I flew back to China to meet her and her parents. The video shows that meeting. Since posting the video someone has already called me to say that have a $3,500 Piano Keyboard for her!

In the coming weeks I will be sharing a lot more about her story and how with the help of several marketing experts, I hope to raise the funds to buy her family a new home.

Anyway I thought just now about what a powerful tool marketing is and how it can change things. In fact, I honestly believe that good marketing can change utterly hopeless situations.

Why? Because if you can just 'Get the Marketing Right' then making money is like shooting ducks in a barrel.

That's why I want to encourage some of you who are sat, standing or laying down reading these words to take marketing really seriously.

I know that some of you are tired from working long hours in your business. Some of you are feeling weary and worn from a lack of results or cash flow and some of you are asking yourself why you even went into business in the first place.

A Key to Success:

When you feel as if your get up and go has 'got-up-and-gone' try this: Do the stuff anyway but do it for the ones that you love. Make those phone calls, place those adverts, send out those fliers and sales letters - do it for the people you care about and if that isn't enough - do it for the ones that you can help.

Why? Because marketing makes money and the reality is that money can change an auful lot of things.