direct mail design ideas
Web Design Initial Advertising and Marketing Material Help. Please experienced person only….?
Hi
We’re a new web design company and we’re on a very tight budget. We can only afford $2000 for initial marketing material and advertising. Here are some of our ideas. Could you please help with your experience which methods works and which methods doesn’t? And how should we allocate the $2000 that we have? Please bring new ideas if you have other method that works!
And what type of business have the most potential for webdesign and web development services?
Email Marketing – $.25 per email
Direct mail by Postcard – $.55 per postcard
Yahoo Yellow Pages – $125/month
Yahoo Local – $10/month
Pay Per Click – $1+ per click
Business Card (5000) – $100
Brochures (5000) – $550
Folder (2500) – $1430
Postcard (5000) – $330
Large Postcard (2500) – $390
Calendar (300) – $360
Bumper Sticker (500) – $800
Laptop Bags – $335
As a web design company, more than other marketing campaigns, the best way to get new clients is to have an impressive portfolio to show them. Perhaps you can work for a discounted fee or even pro bono for some friends or close associates, just to have a portfolio of work to show.
What I see lacking in your list are press releases. Press releases have different uses: they can alert traditional media of your new business (and hopefully get talked about by the media — which means you have to have a new spin or how different are you from the other web design firms). Press releases are also among the EASIEST way to get one way inbound links, and thereby helping you rank in the search engines. PRWeb http://www.prweb.com can send your release and get it through Yahoo and Google News for minimum of $80
The calendar, bumper stickers, laptop bags — I’m not sure those are the most effective means of getting clients to your business especially considering that you have a tight budget.
One important marketing tool you are forgetting is networking. Networking allows you to meet people, other business people who may be interested to rework their websites or create websites. Join organizations and business associations in your area — and budget for membership fees, if any. Talk about your business to them, and they may even refer you to other people who needs your services. Consider joining BNI http://www.bni.com/ (Business Network Int’l.) which is a “business and professional networking organization that offers members the opportunity to share ideas, contacts and most importantly, referrals.” Chambers of commerce can also be a good source of referrals.
I would focus more on local marketing, but carefully carefully track your ROI. Yahoo Yellow pages is pricey – so check if it is actually bringing you traffic and customers.
Email marketing where you purchase an email for $0.25 cents is not a good idea. You will basically be spamming people, buying email lists yet these people may not have agreed or wanted to receive YOUR email. Be careful in using this approach as the last thing you want your business to be called is a spammer.
I know that you are just starting, but web designers often find greater success if they offer services beyond web designing. Diversify your services to include copywriting, search engine optimization, handling pay per clicks, or even just site maintenance.
Schlitterbahn Waterpark Dimensional Direct Mail
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