direct mail success rate
What is your success rate with direct mailing?
My company is sending out just 1,000 mailers a week. We’re a small (10-20 loan officer) mortgage shop in CA. The data we’re mailing on is free public record.
Last time I did these the market was screaming hot and the respond rate was less than .5%. Also I was sending between 500-1000 a week by myself.
What has been your experience with mailers recently and do you think it is a cost/time effective option?
Your success rate is normal. With the advent of the National Do Not Call list, more people went to direct mail and the response rate is very low (most of the time). The best we’ve been able to achieve is 2.7% and we cannot maintain that consistently. Most of the time it is less than 1/2 of 1%. We’ve found better success with sponsored links on targeted web pages. For example, we do sponsored ads on the web page of our local newspaper, and get reasonable results for very little cost. Try contacting http://www.reachlocal.com and see if they can help…our success with them has been good.
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