marketing mix pricing
contrast between any 2 airline industries according to 4 p’s of marketing mix(product,place,price,promotion)..?
Product – Travel
Place – Area of working
Price – fare
Promotion- advertisement
Spice jet was on low fare, Kingfisher was on high price but both have objective as spice jet catching the passenger who could not afford travel, catching the train three tier ac pasanger and king fisher catching the high quality people with quality service
same other things you can make
www.MarketingPlanNOW.com – Marketing-mix as a planning tool (1)
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