Sales Lead Secrets

Sales and Lead Generation Made Easy

Direct mail-the process of sending out catalogues, brochures and similar items directly to consumers-is one of the most popular marketing and advertising methods in existence. Many studies have shown that when your direct mail campaign requires a response from a customer, such as ordering from a catalogue or attending a sale, including a free promotional [...]

Caging List Blues Elections 2000 2002 2004 2006 2008

Direct mail can be a very profitable marketing channel for the small business owner. With much emphasis on website and search engine marketing, many companies have forgotten the power of a strong direct mail package to pull in quality leads and convert prospects into customers. This article outlines four tips for ensuring direct mail success.
Strategy [...]