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Technology Management Program UCSB: New Venture

How do you re-negotiate salary offer? Please help.?

Hi. I’ve got an offer for a new job which consists of business development, project management, sales, marketing and lots of traveling opportunities.
It’s a start-up company, branching out from its Europe office. At first, they called and offered me only 8% higher than what I’m getting now. [...]

As markets tighten and market competition increases, it becomes increasingly difficult for companies to achieve product differentiation in their market place. As such, businesses will find it harder and harder to optimise their profits unless they develop effective strategies to achieve differentiation. One way to accomplish this is through the enhancement of customer intimacy.
Account Planning, [...]