telephone sales training tips

If you are a sales manager and if you want to train your sales representatives in handling sales calls, these are the steps that you need to take:
1. Work on the pitch. As a sales representative, your trainees must be able to modulate their voice so they’ll sound great on the other end of the line. Work on the pitch through constant practice. Ask your trainees to lower their voice (modulate) and to avoid using high pitch as this will make them sound like a child. While you are at it, you may also work on the pronunciation, enunciation, speed, and volume as these can have a great impact in promoting better comprehension.
2. Selling skills. Teach these people how they can be more persuasive without sounding too pushy. They must have in-depth product knowledge so they can easily match the needs and demands of your prospects to the features of the products that they are selling. It is also important that you teach them how to have a truck load of patience as selling over the phone is way more difficult compare to face-to-face selling.
3. Handling objections. Your sales representative must know exactly what to say when prospects are raising objections like “It’s too expensive”, “I really don’t need it”, “I will have to think about it”, “I’ll get back to you”, “I will have to talk to my wife about that”, etc. Help these people to draft canned responses that they can use to easily address usual objections.
4. They must not sound scripted. Most sales representatives are reading everything they have to say when they are talking with prospects. Well, there is nothing wrong with that as long as they don’t sound like they are reading at all. Teach them to break away from monotony by using voice inflections. They must also sound upbeat and enthusiastic all throughout the call — this can definitely influence the buying decision of your target market.
5. Closing the sale. Your sales representative must not use close-ended questions when they are closing a sale. Instead of asking “do you want to make a purchase now?” they can say, “What credit card are you going to use today?” Or “Is your billing address the same as your shipping address?” Using close-ended questions is like killing the sale. Your sales representative will surely find themselves on the losing end if they ask “Are you going to buy” and the prospect says “no”.
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Todd Hudak Phone Tips to Get You Fired Up part 1

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